Jessica Zanotti | sustainable lady
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sustainable lady

06 Oct sustainable lady

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The above photos are what came to fruition when I decided to try my hand at art directing, producing and styling a shoot again, this time the editorial was all centered around sustainability.

While searching for an airbnb for a shoot with a completely different concept, I stumbled upon the little cob house that you see in the photos above. When I saw this house I felt very drawn to it and immediately began visualizing an entirely new creative concept than the one I had been location hunting for. I was so excited that I booked the airbnb without even reading the fine print and later came to find out that the house itself was sustainably made. Since I had already planned to pull all local made and sustainable designers, this was quite synchronistic and undoubtedly perfect for this concept. With the talented photographer Michael Giroux already on board, I called up my girl Stacey for hair/makeup, booked the beautiful Blue Lolan and the Sustainable Lady shoot came to life!

Sustainability in fashion & the clothes in this shoot:

All of the clothes used for this shoot were pulled from LA designers, most sustainably made, and all are bad ass women designers (with the exception of one NY brand and a few vintage pieces). I did this with the desire to support local lady artisans that stood for something greater than the hunger for profit over  how the production of the clothing may affect the environment. When clothing is sustainably made they leave less of a carbon imprint on the environment.

In doing research on the topic of sustainability is fashion, I was pretty shocked to discover that fashion is the third most polluting industry in the world. How so? The fashion industry is the second largest consumer of water, for example- making one pair of jeans uses over 900 gallons of water, accumulating to over 400 billion gallons of water every year just to make jeans sold in the US. Also, 20% of industrial water pollution comes from treatment and dyeing of textiles. The industry also contributes to climate change; the textile industry emits 3 billion tons of soot each year, which greatly impacts both human and environmental health. Synthetic fabrics like polyester and nylon take anywhere from 30-200 years to biodegrade and release toxic chemicals, and to be made they emit massive amounts of CO2 polluting the air and waterways. I have been in the fashion industry for 8 years now and unfortunately was not aware of all of this. Now have awareness of it’s destruction, it definitely shifts my perspective on the industry and the clothing I am purchasing.

About the sustainable earth house:

The house is made entirely of recycled materials and cobb, complete with a humanure toilet, buckwheat sheets, no plastic anywhere, and all made by hand by the owners. I stayed the night in the cobb house (which happened to be down the street from my place is Silverlake) and beside the initial freak out about the spiders and earthy camping vibes, I stuck it out and had an incredibly peaceful sleep and stay. The owners were amazing and taught me a lot about sustainability which they are very passionate about. Click here for more about the earth house.

I was really happy with how this shoot turned out, and proud of what myself and this team put together in order to bring awareness to sustainability in fashion and support local women artisans that are immensely talented.

THANKS TO THE AMAZING CREW & DESIGNERS FOR CONTRIBUTING <3


Credits:

Look 1: Botanica Workshop top and underwear

Look 2: Botanica Workshop bra

Look 3: Botanica Workshop bandeau, Lykke Wullf pants, The Palatines slides

Look 4: Vintage top, Black Crane skirt

Look 5: Lykke Wullf dress

Look 6: Kristinit dress

Look 7: Lykke Wullf jumper, Samuji hat, The Palatines flats

Look 8: Lykke Wullf overalls

Look 9: Stil LA jumper, The Palatines slides


Photography: Michael Giroux

Styling & Art: Jess Zanotti

HMU: Stacy Bisel

Model: Blue Lolan

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